Obama’s General Motors Trap
President Obama stepped into the world of automobile manufacturing yesterday by firing the CEO of General Motors and slapping an ultimatum on Chrysler Corp. to seek a merger with Italian automaker Fiat. When asked what his credentials were to make such moves, Obama simply replied “we have to do something.” Obama now has two central themes that run through all public appearances. One, blame George W. Bush for all problems, and justify all decisions with the philosophy that “we have to do something.”
In taking action at General Motors though, Obama may have significantly overstepped both his expertise as well as his political will. By stepping into this mess with taxpayer dollars, the President Himself is now the de-facto CEO of the company. And the shareholders – read voters – will hold him accountable. He will learn to hate being in this position. The President’s background as a community organizer certainly positions him to understand the intricacies of automobile manufacturing.
The interesting part of the GM saga will unfold in a couple months when a new restructuring plan will be revealed. Prior to receiving additional public money, GM was required to produce a plan for its survival. Obama judged the one already received to be insufficient, so he fired Wagoner and sent Interim CEO Fritz Henderson back to work on another plan. That gives Team Obama more time to make recovery impossible.
Survival plans generally focus on producing products that the public wants more efficiently or at greater profitability per unit. Apparently understanding consumer tastes and preferences better than GM staff, Team Obama immediately mandated that GM focus more manufacturing capacity on production of higher numbers of fuel efficient cars and fewer numbers of trucks. As displayed in the Stimulus package, the Team also displayed financial management skill by making these mandates without regard to potential retooling or plant modification costs. Also giving US consumers great cause for concern is the reasoning that trucks will be in relatively lower demand while gas-sipping, shoulder crunching small cars will be in greater demand should gasoline exceed $4.00 per gallon. Obama certainly has plans to drive oil to this price level by strangling production, providing pretext to seize oil companies.
The interesting part of Obama’s GM recovery plan will occur at the point where the public as well as the administration realize that GM is a lost cause in current form. Customers simply will not purchase small cars unless they absolutely have to. And even then, they may prefer to hang on to their current vehicles. This will leave Team Obama with a massive revenue shortage on top of taxpayer expenditures that were supposed to tide the company over until recovery.
At this point, Obama can throw more taxpayer money into the organization to prop it up for another period of time. He could lay off tens of thousands of UAW workers himself to cut necessary costs. A third option would be to let the company go bankrupt and reorganize under Chapter 11. In that instance though, he will be severely pressured to keep UAW contract agreements in place. The President probably doesn’t have the backbone to lay off UAW workers himself. He wouldn’t mind if someone else did it so he could lead the chorus of outrage, but he wouldn’t do it himself. Since union agreements are a significant part of why GM has failed, Obama may have to revert to option 1 – throwing another huge taxpayer bailout before congress.
Another bail out would occur well past Obama’s 100 day honeymoon period. The public is already sick of expanding spending. Opponents have already targeted key Democrats who will be looking for a way to tell constituents in their main-street districts why their government signed over a huge amount of their money to save the United Auto Workers from being laid off – after many constituents themselves have been put out of work. It will be a tough sell.
President Obama seems adept at dodging responsibility for his actions. His intervention in GM though, will be too high-profile to ignore. Since the President can’t take meaningful action without upsetting taxpayers or key constituents like the UAW or other Michigan Democrat groups, he will have to figure out which course is the least damaging and which elements can be blamed on someone else.
Obama’s speechwriters will be significantly challenged to find a way to blame this on Bush. At least that part might be entertaining.